Testimonials

“Thank you so much for coming out and leading the program, it was fabulous! The group loved you!! I’ve heard nothing but good feedback. I’ve already had two women mention to me that they plan to write a to-don’t list! I also felt empowered after leaving the program. As a young working mom, you really touched on what I’m going through. Everyone wants to bring you back for other Women’s leadership and empowerment programs.”

Jennifer Scher

The Jewish Federation of Greater Washington

“Excellent…very helpful…A great way to break away from the surgical mindset.  This was fantastic. Thanks!”

Attendees of…

Association of American Women’s Surgeons Conference

“You were a tremendous asset to our students and we really appreciated your time and energy! Staff and students have already talked about wanting to hire you for another speaking engagement.”

Sandie Taylor, Women’s Conference Organizer

Wake Forest MBA Program

“I would recommend @chiefhotmomma[Kathy Korman Frey] as an action-oriented keynote speaker for quality business conferences. Her#wgbiz talk was electric.”

Shashi Bellamkonda, Social Media Swami

Network Solutions

“The entire session was amazingly beneficial.”

Cindi Thomas, DC Sis U Session attendee

“Quick exercises and some really simple strategies made me realize almost immediately what I’ve been missing….It’s brilliant!”

Heidi Staatz, DC Sis U Session attendee

“I’ve paid good money for counseling and business advice that has never come close to what you imparted to our group last week.  I hate to sound so evangelist about your work but I had several break through moments listening to you and the other women who participated in the class.”

Dorothy Johnson, event attendee

Network of Entrepreneurial Women

exilauren

@ChiefHotMomma | Absolutely LOVED your presentation this morning at#wgbiz bootcamp – thank you!!!

Tinu

Just ran into @ChiefHotMomma in the rest room. She is SO personable and cool. You could tell from her presentation earlier.#wgbiz

daniellericks

Great presentation by @chiefhotmomma So glad to be a part of the sisterhood. What a gr8 start to the AM!

ShesLomax

The first speaker @ChiefHotMomma is awesome!about 7 hours ago viaUberTwitter

kikilitalien

Fascinating #wgbiz session – listening in online. Also, my first exposure to @ChiefHotMomma and her project…learning a lot this morning!

daniellericks

We just joined the NEW sisterhood of success! Yay!#wgbiz Thanks @chiefhotmomma gr8 way to kick off the morning!

shonali

I love what @ChiefHotMomma said, “you’ve just joined the new sisterhood of success.” That’s what it’s about, ladies. #wgbiz

IdoIdoevents

That was a great exercise! RT @Sisarina: What can help you in all areas of your business? People in this room today!#wgbiz @chiefhotmomma

ruizmcpherson

@chiefhotmomma in the house!

PutItAway

Great keynote presentation by @chiefhotmomma “The New Sisterhood of Success” #wgbiz

Sisarina

Keynote speaker Kathy Frey @chiefhotmomma (crazy awesome lady!) is starting at #wgbizabout 8 hours ago via web

studioart101

@ChiefHotMomma you really inspired me with your keynote at #wgbiz, I’m interested in being a mentor:)about 12 hours ago via Echofon

Jillfoster

Great DC tweetup idea by @clickwisdom (inspired by @chiefhotmomma) aka Power of 5 Tweetup http://ow.ly/20WvL -7/18th @nakeva @tbdunmasked

lizscherer

Having a convo today with a friend and the sisterhood

ShesLomax

Just registered for the Girls and Power: The New Sisterhood of Successhttp://ad.vu/57g9 Coming June 23… @ChiefHotMomma of ’5′ @chiefhotmomma… Def on to something!

KoreenOlbrish

Started following @ChiefHotMomma because 1. she seems brilliant & 2. “hates word moist” is in her bio. MY least fav word too!!

RiaSharon

@inspiremetoday @ChiefHotMomma is great!

shashib

The New Sisterhood of Success emerging from #dcweek#wgbizhttp://bit.ly/dwwzoG@chiefhotmomma

BobBurg

Kathy Korman Frey @ChiefHotMomma does it again for young women!http://bit.ly/d1fjqv

heylovedc

@ChiefHotMomma thanks for the link. You’re awesome and inspiring! #wgbiz#dcweek

shashib

I would recommend @chiefhotmomma as a action oriented keynote speaker for quality business conference. Her#wgbiz talk was electric

susan_w

She is a must see! Gr8 info 4 women in biz! RT @ChiefHotMomma: New Sisterhood of Success slideshow (use IE )http://ad.vu/zkb9 #in

**********

For more information see www.HotMommasProject.org.

For speaking, consulting, and press inquires , please call 202.237.8000, email info@HotMommasProject.org, or find us on Twitter        http://www.twitter.com/ChiefHotMomma

She awoke to siren-like ring of her phone on the bedside table. “3.00 am” glared through the darkness from the alarm clock. “This can’t be good,” she thought. While handling one personal crisis after another, how would she ever find time to grow her business? Her personal obligations were in a constant death match with her own self-confidence and goals.

This is a typical start to a Hot Mommas^® Project case study, a new generation of a teachable story and virtual mentor for women and girls. Kathy Korman Frey, an award-winning entrepreneur, community leader, educator, and curriculum developer is the founder of the Hot Mommas^® Project: The world’s largest collection of women’s case studies. The power of story is digitally delivered in this free, cutting edge, crowd-sourced online library driven largely by women in social media. The Hot Mommas^® Project is the recipient of a Coleman Foundation Case Award and has been profiled by The Washington Post Magazine, NPR, and featured in Prentice Hall textbooks through which winning Hot Mommas Project cases are distributed globally each year.

The Hot Mommas^® Project research is part of Frey’s work as adjuct Professor and Entrepreneur in Residence at the George Washington University School of Business, Center for Entrepreneurial Excellence. At GWSB, Frey teaches Women’s Entrepreneurial Leadership which is the recipient of a National Excellence in Entrepreneurship Education award.  To enable wider learning outside of the university community, Frey recently converted the Hot Mommas^® Project data into cutting edge interactive workshops producing measurable increases in confidence for women and girls up to 200%.  The workshops range from half-an-hour to three hours. A self-moderated version of the workshops is currently being detailed in a “how to” book for women on which Frey is authoring and intends for use by women and girls from bookclubs to boardrooms.

Prior to her current activities, Frey was Managing Director of Vision Forward, LLC, one of the nation’s earliest virtual work environments employing the original “Hot Mommas” consultants hailing from top businesses and consulting firms, and working for the firm part time,  with flexible hours.  The firm’s one and two-day planning bootcamps fit the consultants’ schedules, and accomodated the company’s clients who were senior executives flying in for a maximum of 48 hours.  Clients included AARP, The US Department of Justice, Entrepreneur’s Organization, Chief Executive’s Organization, Visa, VHA, and The Federal Drug Administration.

Frey also served as the Chief Operating Officer for the National Council on the Aging Development Corporation where she worked with teams to raise $8 million dollars for a venture in the health and aging industry, as well as serving on the senior planning and strategy team for www.BenefitsCheckUp.org which today delivers a 200 to 1 ROI. Prior to NCOA, Frey served as an analyst and in management at Markowitz & McNaughton, Incorporated (later acquired by Citigate and partnered with The McLean Group) performing competitive and merger & acquisition analyses for Fortune 100 to 500 clients to advise the leaders of multinational corporations on strategic growth decisions.

Frey earned her MBA from Harvard Business School and her B.A. in English from the University of Virginia where she received the Seven Society’s James Earle Sargeant award for community service.  She is a Harvard Business School case author, a DC Twitter Elite, a contributor to Maria Shriver’s Women’s Conference site, and dubbed one of “America’s Top Business Bloggers” by the HSM World Business Forum. She is also the creator of the NFIB Young Entrepreneur Foundation’s free PowerPoint curriculum taught to approximately 40,000 junior high and high school students each year. Frey is a former board member of the Alzheimer’s Association, National Capital Area and a recipient of the Washington Business Journal’s 2010 Women Who Mean Business award. In June of 2011, Frey was named DC’s inaugural Woman of Distinction by the National Association of Women Business Owners.  Frey DC She lives in DC with entrepreneur husband Josh Frey, their two children, Maxwell and Delilah, and dog Foxy.  She is a regular keynote speaker on the topics of women’s leadership, mentorship, and work-life balance.

Women Who Mean Business Kathy Korman Frey video

Testimonials

“Thank you so much for coming out and leading the program, it was fabulous! The group loved you!! I’ve heard nothing but good feedback. I’ve already had two women mention to me that they plan to write a to-don’t list! I also felt empowered after leaving the program. As a young working mom, you really touched on what I’m going through. Everyone wants to bring you back for other Women’s leadership and empowerment programs.”

Jennifer Scher

The Jewish Federation of Greater Washington

“Excellent…very helpful…A great way to break away from the surgical mindset.  This was fantastic. Thanks!”

Attendees of…

Association of American Women’s Surgeons Conference

“You were a tremendous asset to our students and we really appreciated your time and energy! Staff and students have already talked about wanting to hire you for another speaking engagement.”

Sandie Taylor, Women’s Conference Organizer

Wake Forest MBA Program

“I would recommend @chiefhotmomma [Kathy Korman Frey] as an action-oriented keynote speaker for quality business conferences. Her#wgbiz talk was electric.”

Shashi Bellamkonda, Social Media Swami

Network Solutions

To inquire about speaking engagements, please email info@HotMommasProject.org , call 202.237.8000, or find Kathy on Twitter (www.Twitter.com/ChiefHotMomma) or Facebook (www.Facebook.com/KathyKormanFrey)

Kathy Korman Frey

- 85% of household purchasing decisions are made by women.

- Women receive the majority of masters degrees and PhDs

- Women are half the work force.

- Women entering the field of entrepreneurship is a major driver of all nations’ GDP…

- But we’re still wondering “how”? How can we do it all?

Frey teaches GWSB’s award winning Women’s Entrepreneurial Leadership class, and is the founder of the digital women’s phenomenon The Hot Mommas® Project (www.HotMommasProject.org): The largest free case study library in the world. The project increases self efficacy of women and girls through exposure to female role models.  Find her on Twitter, or email the Hot Mommas Project.

HIGHLIGHTS

• Profiled in NPR & Washington Post Magazine
• Entrepreneur & Faculty , George Washington School of Business
• Published in Prentice Hall textbooks, Harvard Business Press
• Featured contributor, MariaShriver.com

• Award-winning curriculum developer
• Former COO, National Council on the Aging Development Corp.
• Former executive, competitive analysis / M&A industry
• Former board member, Alzheimer’s Association
• Top Business Blogger / DC Twitter Elite
• MBA, Harvard Business School
• Washington Business Journal 2010 Women Who Mean Business awardee
• National Association of Women Business Owners 2011 Woman of Distinction awardee

The story of the Hot Mommas® Project. Kathy Korman Frey kicked the Hot Mommas® Project into high gear when her students at the George Washington University demanded more.  Their lesson plans were chock full of stories about the senior vice presidents and CEOs of large companies.  Where were the people they knew? Like their mom? Like their sister?  Success was not just about the blue suits anymore, and it was time to showcase that fact…to other women, and the next generation. Frey channeled these everyday stories into a teachable format. The cases have been published in major Prentice Hall textbooks, presented at academic conferences, and used in classrooms around the globe. The project exploded when Frey became a “Twitter Elite” in her region, developed a Hot Mommas story-telling software program, and was taken under the wing of social media guru Guy Kawasaki.  Within seven months – and as Frey worked part time with a briefcase in one hand and a diaper bag in the other – the project became the world’s largest collection of teachable role models and represented advancements in e-learning, curriculum development, and social media.  Supporters of the project range from stay-at-home and part-time working moms to successful CEOs, Hollywood producers, and Harvard Business School professors. The Hot Mommas® Project has been featured by NPR, PINK Magazine, the Washington Post Magazine and is the recipient of a 2006 National Coleman Foundation Case Award. Now, the top learnings from the Hot Mommas Project have been channeled into workshops producing measurable results (ranging from 20 to 200 percent key increases) for women.

Frey also teaches Women’s Entrepreneurial Leadership at the George Washington University School of Business, recently ranked by the Princeton Review number 2 in the nation: “Greatest Opportunities for Women.”  The class won a National Excellence in Education Award from the US Association of Small Business and Entrepreneurship (USASBE) and led to a ranking in Fortune Small Business.

Frey holds a  B.A. in English from the University of Virginia where she received the James Earle Sargeant Award for community service. She earned her MBA from Harvard Business School.  Frey currently lives in DC where she struggles daily to cling to reality while raising her entrepreneur husband, Josh, their children Maxwell and Delilah, and dog Foxy Frey.

Recent and Upcoming Presentations listed at www.Facebook.com/KathyKormanFrey “events” and periodically updated below:

• June 2, 2011 – Keynote for Association of Women Surgeons
• May 31, 2011- Winner of the National Association of Women Business Owners Greater DC Chapter Woman of Distinction Award
• May 14, 2011 – #Start of Round 2 Au Pair Class www.Sis-U.net
• May 4, 2011 – Award Presenter_Women in Philanthropy Forum
• May 3, 2011 – Hot Mommas Project Awards Ceremony
• April 14,2011 – Panelist, NCRC Women and Minority Panel
• April 2, 2011 – TBD Panel Moderator_GW Women in Business Conference
• February 26, 2010  Keynote Speaker_Wake Forest Women’s Weekend
• February 1o, 2010 Keynote Speaker_Jewish Federation 365 Women’s Conference
• February 9, 2010 Keynote Speaker_ Success in the City CEO Chick Chat
• December 8, 2010 – Keynote Speaker_ Fabulous Women Business Owners
• October 9, 2010 – Instructor, #SisUdc www.SisU.eventbrite.com
• October 3, 2010 – Keynote Speaker_Association of Women’s Surgeons
• November 5, 2010 – Speaker_Grow Small Business Conference
• July, 2010 – Keynote Speaker_with SBA’s Ellen Thrasher, MasterCard Global Women’s Telecast
• June 2010 – Keynote Speaker_ Women Grow Business Bootcamp
• April, 2010 – Award Presenter_Hot Mommas Project 2009-2010 Awards Ceremony in Washington, DC
• November 18, 2009 – Panel Facilitator_The “To Don’t” List: Prioritization Secrets of Top Entrepreneurs, George Washington University School of Business
• October 28, 2009 – Keynote Speaker_Building Effective Mentoring Relationships to Close the Gender Leadership Gap, Wake Forest University
• October 6 & 7 – One of nation’s top business bloggers featured at The World Business Forum.
• September, 2009 – Panelis_ Washington Working Women’s Forum
• August, 2009 – Keynote Speaker_Latham & Watkins Women’s Leadership Seminar (private event)
• January, 2009 – Speaker/presenter_USASBE (best workshop nominee)

Kathy Korman Frey, additional information

Award-Winning Curriculum Developer

• Co-created the curriculum for GW’s Women’s Entrepreneurial Leadership (WEL) Program which won a National Excellence in Education Award, Specialty Model Program, from the United States Association of Small Business and Entrepreneurship. Led to GWSB ranking in Fortune Small Business.
• Developed entrepreneurship curriculum for Visa’s Practical Money Skills in partnership with the National Federation for Independent Business and its Young Entrepreneur Foundation.  Taught to more than 40,000 high school students annually and contributed to NFIB curriculum inclusion in White House report on top entrepreneurship programs in the US.

Entrepreneur

• Founder and CEO of Vision Forward, LLC, a strategic consulting specializing in results-based planning and staffed with “Hot Mommas” consultants.
• Clients include AARP, Discovery Communications, Entrepreneurs Organization, Chief Executives Organization, the US Department of Justice, and the US Federal Drug Administration.

Corporate

• Analyst and manager for competitive analysis/merger & acquisition firm Markowitz & McNaughton, Inc. (later acquired by Citigate).
• Advised multi-national, Fortune 500 corporations on competitive positioning strategies.
• Created, staffed, and managed internal departments resulting in 20% revenue increase.

Social Entrepreneur

• Chief Operating Officer for the National Council on the Aging Development Corporation
• Part of senior management team which raised $8 million in strategic venture funds and received White House support for key initiatives.
• On planning team for BenefitsCheckUp.org, a service providing a 200-to-1 ROI.

Boards

• 2002-2008: Alzheimer’s Association NCA, board member, management committee chair.

Publications and Contributing Research

• Frey, Katherine Korman. Hot Mommas Project cases. In Zimmerer and Scarborough’s Essentials of Small Business Management, Prentice Hall, 2009.
• Korman, Katherine & Narayandas, Das. Granny’s Goodies. Harvard Business School Press, 1999.
• Review Committee: Successful Practices for Establishing and Modifying Entrepreneurship Programs for Women. National Women’s Business Council at the U.S. Small Business Administration, 2009.
• Contributing research: Austin, James. The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances. Jossey-Bass, 2000. Winner of an Independent Sector Virginia A. Hodgkinson Research Prize for 2001.
• Contributing chapter: Lowell, Stephanie. The Harvard Business School Guide to Careers in the Nonprofit Sector. Harvard Business School Press, 2000.

Women Who Mean Business Kathy Korman Frey video

Kathy Korman Frey Bio 1 Kathy Korman Frey Bio 2

Press Releases (Note: We are currently updating our Buzz page at www.HotMommasProject.org. The below represent past entries.)

2009 Winners

2009  Competition

2009 Judges

Podcasts:

• Hot Mommas Project on SBTV.com (Small Business Television)

• Hot Mommas Project on Hip Tranquil Chick – 1
• Hot Mommas Project on Hip Tranquil Chick – 2
• Hot Mommas Project on Hip Tranquil Chick – 3
• Hot Mommas Project on Hip Tranquil Chick – 4

Hot Mommas Project friends in the blogosphere (Note: We are currently updating our Buzz page at www.HotMommasProject.org. The below represent past entries.)

Hot Mommas Project Blog

• Linda Smith’s Business Blog
• Ted’s Take – Ted Leonsis’ Blog
• An Interior Life Blog
• CafeMom
• Beyond Motherhood
• Blogged
• Friend Feed
• Facebook
• Fabulously 40 Blog
• Newswise
• www.GreaterDiversity.com
• Fa.vor.it
• Heels Connect - Julie Kang
• Julie Lenzer Kirk – Path Forward- Boot in the Butt
• Kirtsy
• Moms.Alltop.com – Listing on social media guru Guy Kawasaki’s venture
• The Mom Blog
• Mommy Manual Blog
• New Old Mom Blog
• Pink Heels
• Twitter - We are Twitter Elite in DC!! That and $5 bucks will get us into a movie, maybe.
• Yahoo’s Shine
• Working Moms Against Guilt
• Women in Public Policy
• One Woman Marketing Blog
• One Woman Marketing – Hot Mommas Invade the Capital
• The Capital Buzz

Sneak Preview of

The Worlds Largest Online Women’s Case Study Library

By

Kathy Korman Frey

The Hot Mommas® Project

The George Washington University School of Business

& GWSB Center for Entrepreneurial Excellence

Department of Management

Funger Hall 315

2201 G Street NW

Washington, DC  20052

(202) 994-7375

Support@hotMommasProject.org

www.HotMommasProject.org

ABSTRACT

In 2008, construction began on what will become the largest free online case study library. Starting with women case protagonists, the library focuses on a new breed of cases which include: 1. A discussion of professional AND personal skills such as work-life balance and 2. A social media interface allowing the self-authored cases to become “live” and interactive for the reader. During this workshop, USASBE attendees will be offered an exclusive preview of the free library. The session will be interactive and include copies of popular cases, teaching guides, and assignment templates.

EXECUTIVE SUMMARY

Synopsis of central thesis

During this workshop, USASBE attendees will be offered an exclusive preview of this free online library which will be available to educators around the globe.  The session will be interactive, and show educators how to use the tool in an educational environment. Each attendee will leave with copies of popular cases and a resource list of other free tools.

Methodology

Using an online case wizard, women log onto www.HotMommasProject.org and write their own case study.  The resulting “crowd sourced” library will be searchable and sortable by major teaching modules, categories, and tags. A column at the right of each case page features links, as well as the author’s Facebook, Twitter, and LinkedIn pages. This social media approach places the case library in new niche: A hybrid case study/blog which we call a “CLOG.”

Findings

Sneak preview findings/results from the case library will be shared at the conference to include:

1. Teaching methodology – How to teach a CLOG case study/blog hybrid.

2. Sample cases – Popular sample case will be shared.

3. Assignments – How the case wizard can be used by instructors as a class assignment.

Implications for theory and/or practice + How the findings can be implemented

This is a new breed of case study to encourage educational experimentation on two levels:

1. The focus on key professional AND personal teaching objectives including work-life balance.

2. The CLOG (hybrid case study/blog) format allows cases to become live for students who will click on hyperlinks and view a case protagonist’s Twitter and other social media streams.

A challenge presented to instructors will be students finding “answers” to the cases on the web. How to accommodate this challenge will be discussed in the workshop.  

So what?

In the wake of sometimes negative media coverage, juxtaposed with increasing business opportunities for women, it is critical to distribute examples of role models who are “opting in,” and doing it successfully. Furthermore, bringing social media tools into the classroom can enhance the learning experience of students.

III. What, where, why, of the Hot Mommas® Project and the Case Study Library

Note – this document has live links which will be underlined or shaded in a written document. For the electronic version of this document email support@HotMommasProject.org.

Hot Mommas Project Mission: To increase self-efficacy in women and girls by providing scalable, global, free access to role models online.

Long Term Vision: To create the world’s largest free and online case study library combining the worlds of social media, curriculum and role models in a real-time, interactive learning community.

What

The Hot Mommas® Project produces curricula for dynamic female leaders. Our award-winning case studies serve as role models on paper for women and girls around the globe by showcasing not only successful business practices, but also successful personal practices including the identification of leadership abilities and work-life balance strategies. On October 13, 2008, The Hot Mommas Project launched a Case Study Competition. Nominated women logged into www.HotMommasProject.org and followed our case wizard. (Nominations of self or others are made by emailing support@HotMommasProject.org).  At www.HotMommasProject.org, the “case wizard” guides writers through the process of authoring a 500 to 1500 words mini-case, discussion questions, teaching notes, links, and questions to help support our research.

Winners will be published in a leading Prentice Hall textbook and receive thousands of dollars in prizes from sponsors ranging from SEPHORA gift cards to Beijou bags.

Where

We are housed at the George Washington University School of Business and included in the mission of GWSB’s Center for Entrepreneurial Excellence.

When

The contest runs from October 13, 2008 through January 31, 2009. Judging will take place in February. Winners will be announced March 10, 2009 in concert with International Women’s Day.

Why: The case for cases

The Hot Mommas® Project cases are designed to encourage success by incorporating the following important factors in our curricula in addition to key business lessons.

1. Role models are tied to success.

Our cases provide role models on paper and online, for free. Studies show women are less likely to network and promote themselves than their male counterparts and that girls and women are more likely to limit their career aspirations due to lack of confidence in their abilities (Bandura, 1992, Bandura, A., Barbaranelli, C., Caprara, G., & Pastorelli, C., 2001). Access to role models in the form of case studies is a known successful intervention or solution to this issue (Cox, Mueller, & Moss, 2002). The Hot Mommas® Project provides curricula focused on role modeling and personal leadership – as well as key business and professional skills – housed within a credible, proven, award-winning case study framework.

2. Work-life balance is a growing concern.

Our cases include real models of work-life balance issues and actionable solutions. Work-life balance is a top 3 future concern in virtually every region of the world according to a study conducted by BCG, WFPMA, and SHRM. In the US alone, the number of dual income households doubled between 1980 and 2005. Two-thirds of all US households with children 18 or younger are dual income. The problems associated with work-life balance are well defined, however the solutions are not. In exploring our case library, readers can begin to play a role in their own work-life balance solutions.  

3. It works.

Our case approach increases retention of key concepts by 33% for an undergrad or MBA student based on preliminary pilot testing. Our case approach is derived from research, and helps business and non-business students learn through a personal identification with the case protagonist. Our cases have been published in a leading Prentice Hall textbook, and used as part of programs by the International Finance Corporation, Visa Practical Money Skills, and the GWU Women’s Entrepreneurial Leadership program (the recipient of a 2007 USASBE Excellence in Entrepreneurship Education Award leading to a Fortune Small Business Ranking of GWU’s entrepreneurship program). The Hot Mommas® Project is also the recipient of a 2006 Coleman Foundation Case Award.

More on case studies

What is a case study? A case study is an educational tool made famous by Harvard Business School. Cases can range in length from 2 to 30 pages and relay a story about a business or person. Each case has one or more teaching objectives. Overall, case studies serve as a bridge between theory and reality and move the reader as close as possible to a real-life experience.

Commentary on the Hot Mommas Project Case Library

“There is great demand both domestically and abroad for practical solutions and models on achieving ‘balance.’ At leadership conferences I have participated in ranging from Harvard Business School to the Middle East, women want to succeed in both their professional and personal/family lives. The case study database resulting from the Hot Mommas Project Case Study competition is a major step in the right direction. Having free and global access to the database will be a great resource of examples on how to balance.”

Karen Kerrigan

President & CEO, Small Business & Entrepreneurship Council

Founder, Women Entrepreneurs Inc. (WE Inc.)

“Exposure to role models can contribute to one’s sense of self-efficacy, or the feeling of ‘If she can do that, maybe I can too.’ The Hot Mommas Project approach of providing role models on paper hits the nail on the head by showing real women successfully managing the daily complexities of personal and professional demands. The online, self-directed learning model offers an innovative “just in time” development alternative for busy women.”

Dr. Susan G. Duffy

Assistant Professor Strategy and Entrepreneurship

Simmons College School of Management

IV. What does a case look like?  What is the case author experience?

Sample case

Below please find the introduction to case submitted at www.HotMommasProject.org.

Ashley Albert & The Jimmies / Pluckypea Incorporated
From Dream Job to Dream Job in 1,000 Easy Steps

I loom large above a sea of adoring fans, my hands grip the “mic” fiercely, sweat rolls down my face, eyes wince against the searing lights, gleaming faces stare up at me…expectantly.

Just then, a single voice, strong and proud, rises up out of the crowd and shouts over the din…

“I have a boo-boo.”

I turn towards the voice – a beach ball bonks me in the head – the guitar jangles out a chord and I recover just in time to jump into a rousing rendition of “Do the Elephant” a song about covering your mouth when you sneeze.

This is just a typical day at work for me: 45 minutes of rocking it out on a Saturday morning, followed by 20 minutes of intense hugging and discussions about band-aids with 6 year olds.
I am a Kindie Rock Star.

Find the rest of this case at www.HotMommasProject.org

Case-writer experience

Below please find some initial reactions on www.Twitter.com by case writers.
“I really enjoyed the process of writing my case. It made me reflect.”

“It was fun, the case wizard was clear, and the tutorial and sample cases helped a lot.”

“The case study project on www.hotmommasproject.org is great. Just finished mine. Was therapeutic. Women, check it out.”

“Writing my case made me feel like I mattered and that I have something to offer.”

V. The Hot Mommas® Project approach to case writing

The Cases

Hot Mommas Project cases are a unique spin on traditional business cases in order to:

a. Communicate key business/professional skills (e.g., 4 Ps or company valuation).

b. Appeal to business/entrepreneurship students as well as non-business students, namely through personal identification with the case protagonist and their background.

c. Portray role models who are accomplished not only in the professional realm, but also the personal realm, thus provide a holistic leadership picture which can be discussed in part, or in total, by educators as they see fit.

d. Utilize social media tools to make the cases “live” for readers.

The Protagonists

Protagonists must be 18 or older.  The incentive for women to come online and tell their story is two fold:

1. In doing so, they serve as a role model and – as discussed in this paper – role models impact women’s feelings of self-efficacy which is a key ingredient in success.

2. The top three winners will be published in a major national textbook. There will also be prizes of monetary value.

Technology and technique

The interface resembles that of a blog. The library content is created through “crowd sourcing,” a social media term used to describe sourcing content through community member contributions. This leverages the existing knowledge and comfort-level that many have with social networking tools. The case wizard helps to structure the content for a teaching environment.

Sponsorship

Sponsorship from corporations, foundations, and individuals are funding the case library endeavor.

Marketing

Marketing efforts around the library involve media coverage, partnerships with leaders in social media, as well as alliances with top women’s and entrepreneurial organizations. We are featured by many bloggers, and are on Twitter and Facebook.

Judges

Judges are from the academic and corporate/nonprofit realms and will virtually review and score approximately 5 cases which have met each the following criteria:

1. Clear delineation of professional challenge in a manner which will promote discussion.

2. Clear delineation of personal/family/outside-of-work challenge in a manner which will promote discussion.

3. Adequate information in case to answer the discussion questions posed.

4. Examples of real situations/conversations/scenarios provided in case.

5. Potential for readers to personally identify with case protagonist.

6. Potential to capture interest of readers of many ages.

7. Clear and organized answers provided in teaching notes.

8. (Optional) popularity of case with online community.

Our panel features major leaders in academia, government, business, the non profit sector, and social media as well as a SAHM (Stay at Home Mom).

A separate young judges panel will feature current students and recent graduates. The top 10 favorite cases of the young judges panel will receive sponsored prizes.

Future steps

• Ability for readers to comment on cases.
• Video case studies.
• Speakers database for schools.
• “Cool Daddies” survey and case study contest.

Hot Mommas Project as a Resource for Educators

• www.HotMommasProject.org will include free case studies for educators everywhere. The cases can be searched by major categories.
• Educators can not only TEACH the cases, but also have students write a case as an assignment. Students would log on, use the case wizard, and swap “academic” for “professional” issue in autobiographical cases.

REFERENCES

Bandura, A. (1992). Exercise of personal agency through the self-efficacy mechanism. In R. Schwartzer (Ed.),Self-efficacy: Thought control of action (pp. 3-38). Washington, DC: Hemisphere.

Bandura, A., Barbaranelli, C., Caprara, G., & Pastorelli, C. (2001). Self-efficacy beliefs as shapers of children’s aspirations and career trajectories. Child Development, 72(1), 187-206.

Cox, L., Mueller, S., & Moss, S. (2002). The impact of entrepreneurship education on entrepreneurial self-efficacy. International Journal of Entrepreneurship Education, 1, 2.

Additional Press:

• 6.11- Forbes.com Think We’ve Cracked the Code on Gender Salary Equality in the Workplace? Think Again by Colette Martin
• 6.11- Press Release: The Hot Mommas Project Founder Wins NAWBO of Greater DC Inaugural  Woman of Distinction Award
• 5.11- The Washington Post These Three Momprenuers Do Circles Around the Mommy Track by Thomas Heath
• 4.11- Ms. Magazine Blog Women Money Power Summit Concludes: We Must Mentor and Be Mentored
• 2.11 Parent & Child Magazine Follow Her Lead by Jennifer Nelson
• 3.11 Paying it Forward with Josephine Geraci
• 11.10 Women Who Mean Business of 2010 by the Washington Business Journal
• 10.10 I am Modern Featured Women Hail to the Chief Hot Momma
• 9.10 Fiver Powers that Get Ideas off the Ground by Harvard Business Review
• 9.10  I’m a Hot Momma, Help a Hot Momma
• 5.10 Mentoring: Particularly Important to Women’s Careers
• 5.10 Mentoring Important and Impactful
• 4.10 Meet Canada’s Hot Mommas!
• 2.10 Crafting Work/Life Policies That Benefit Everyone’s Bottom Line
• 2.10 ‘Mommas’ Make Their Mark from the Daily Colonial
• 2.10 Blue Print for Wealth with special guest Kathy Korman Frey
• 1.10 “Hot Mommas” Give Back on Martin Luther King Day of Service Press Release
• 1.10 Deadline Approaches for ‘Hot Mommas” Nominations
• 1.10 Interview Series: Kathy Korman Frey, Chief Hot Momma
• 11.09 Kathy Korman Frey Video Interviews
• 4.09 NPR’s “Tell Me More” with Michel Martin
• 4.09 Online chat with the Washington Post  “Learning to Balance Work and Family“
• 4.09 Washington Post Magazine article “CEO of Me Inc.” by Vanessa Gezari
• 4.09 GWU’s “By George” Faculty Focus by Julia Parmley
• 3.09 GWSB Highlights Linda Rabbitt, and winners of the 2008-2009 Hot Mommas Project Case Competition
• 3.09 Hot Mommas on Let’s Talk Live *Requires Microsoft Windows Media Player Plugin for your browser
• 2.09_Hot Mommas on Channel 8 News *Requires Microsoft Windows Media Player Plugin for your browser
• 2.09_Hot Mommas Honored at Hoffman Lecture Series Event: GWSB Newsletter
• 2.09_Working Women: Kathy Korman Frey on ABC 7 News *Requires Microsoft Windows Media Player Plugin for your browser
• 2.09_Hot Mommas Project on Washington Business Tonight *Requires Microsoft Windows Media Player Plugin for your browser
• 1.09_Simmons College School of Management News
• 1.09_George Washington School of Business Newsletter
• 12.08_George Washington School of Business Newsletter
• 12.08_The WE Inc. Journal – Hot Mommas Project Update
• 11.08_One Woman Podcast, Episode 4: Hot Mommas Marketing
• 11.08_Federal News Radio: The Return of the Hot Mommas
• 10.08_International Council for Small Business
• 10.08_Global Entrepreneurship Week
• 09.08_AACSB International – The Association to Advance Collegiate Schools of Business
• 08.08_Hot Mommas Project Research Shows Balanced Women Feel More Successful
• 08.08_Hot Mommas Project Parties with Guy Kawasaki and www.Alltop.com
• 07.08_George Washington University School of Business’s Sizzling New Research Initiative
• 07.08_Hot Mommas Project Aims to Build Worlds Largest Women’s Case Study Database
• 08.07_Entrepreneur’s Organization – Go Down in Entrepreneurial History